Monday, May 14, 2012

Why Kim and Kanye are a Perfect Match

Our new king+queen of popular kultcha
The KnK publicity factory may be gearing up for another wedding season, or at the very least a baby announcement in about 3 months. And I think this is fantastic news.

Why? Because I know both sides of this KnK lurve story. I have been a huge fan of both Kanye and Kim and their families for years - and it's clear they are a great couple. It's also obvious they have been flirting for years but that for those funny forces behind love to work they had to engage with others before they could see their perfect partner right in front of them - wearing matching leather pants to boot.

Yeah I admit it, both are narcissists, both are in love with themselves and their image. But to dismiss this new king and queen of pop culture on that basis is to ignore the immense power they wield as a couple and to deny their respective family and cultural backgrounds which sees them perfectly matched.

They have a lot in common. Success in work and life, working ethic, material wealth, spiritual beliefs and strong family values. Both have lost their same sex parent - Kanye his mother and Kim her father. They have both been very deeply influenced by this loss, and supportive and protective of their remaining parent.

Both have had a long hard 15 year slug on the love front, including at least one failed marriage each under their Vuitton belts. Or as I prefer to call a marriage that didn't pan out, a 'relationship education' rather than a failure.

And yes, it is true, they both adore designer brands and probably spend an hour looking at themselves in the mirror before going out. But more interestingly, both dictate culture and start and finish trends. Both are style icons, both have their own multiple fashion labels, both are business experts, and both are publicity royalty. KnK are not only trendsetters, they are cultural signifiers, the ones we look to for messages about this uber fluid post modernist multiple reality culture we are living in.

And this is why I am so excited about their new sexual and commercial partnership and this is why I hope it blooms into a family empire, creating a new generation of babies: little girls dressed in Prada rapping to dad's Gorgeous, little boys playing with cousin Mason and helping stock the family's retail empire.

Both the West and Kardashian families have the same values. Success, hard work and self promotion play big roles. But the central player is family and this is synonymous with business values: loyalty, self confidence, support and love. Big love. For years we have seen Kanye popping into Kim' New York Dash store, helping with colour choices and attending drinks. Kim flirting with him. But it took Kim's attempt at marriage with a white boy who was so poorly suited to her for the two of them to finally get it together.

One more comment before I post again in a month to congratulate them on their impending parenthood. How did I know Kim's um, second husband Kris was glaringly unsuited to both Kim and the extended Kardashian klan? It wasn't just that his name was the same as her mothers, or actions and attitude, which did say a lot - especially his disgust when Kim cried over a lost diamond earring in Tahiti. It wasn't only that Khloe disapproved, which Kim should have paid attention to as she is an impeccable judge of character. (Khloe BTW wholly approves of this new partnership).

It was husband #2 Kris's comment to the Kardashian men during a male bonding golf game shortly before The Wedding. He expressed his disdain for their subjugation to their females, or less politely, his being unimpressed they were pussy whipped. I wish Kim had been there at the time, but probably she would have ignored it, like all the other warning signs, because she had a big wedding in her sights, and a baby, two things on her upcoming agenda she had made a space for mentally. Just not emotionally.

So I wish the new couple, who I already knew would get together years ago, much happiness. They clearly bring out the best in each other and Kanye reportedly makes Kim less boring, which is fantastic! And I can't wait for the baby news in a short while...

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