H&M Opens New Flagship City Store in Sydney

H&M bag behind smug child

While I was not as excited about this event as Stefan Lutz who woke up at 4am to be there at the opening, I was pleased to see another great large clothing empire spreading in Australia, adding to the Zara and Topshop Sydney city retail joy.

While discount fashion outlet H&M have been in both Melbourne and Sydney’s Macquarie shopping centres, most Sydney siders had little experience with the label until this week.

I went three times in the first opening week and was very impressed.

Three levels, well-staffed and organised, homewares and plenty of joy for women who love to shop. I was surprised to see everything you could wish for, basics, evening wear, underwear, swimwear, gym wear, men’s and kids all well represented. 

I bought a cute pleated evening dress for $40, a transparent wrap white work blouse for $30 and a beach dress for $15. But when I hit the kids wear I went a little crazy as they had $2.95 opening specials on $20 boys knitted tops and girl’s tops. I bought about 10 of each in all sizes.

Kids wear is fabulous with cute knickers and basics all around $10, adorable swimsuits in pirate and flower designs and plenty of gorgeous babywear all made of organic cotton with an under $10 price point.

I also lost it in the homewares department seeing the pink stripey rugs and manchester. I adore pink stripes and can’t get enough.

Target Australia is going to suffer as everything in H&M is better, well made and cheaper. While you can occasionally find a decent dress at Target , it is generally over $40, but everything at H&M is cheaper and more stylish. 

Mums are going to love H&M with softer price openings compared to Zara and better overall selection.

The only problem is the fitting room queues are out the door and there could be even more staff at checkouts as every line at all six checkout sections were ten deep.

I’m loving this summer already!