H&M bag behind smug child |
While discount fashion outlet H&M have been in both Melbourne
and Sydney’s Macquarie shopping centres, most Sydney siders had little
experience with the label until this week.
I went three times in the first opening week and was very impressed.
Three levels, well-staffed and organised, homewares and
plenty of joy for women who love to shop. I was surprised to see everything you
could wish for, basics, evening wear, underwear, swimwear, gym wear, men’s and
kids all well represented.
I bought a cute
pleated evening dress for $40, a transparent wrap white work blouse for $30
and a beach dress for $15. But when I hit the kids wear I went a little
crazy as they had $2.95 opening specials on $20 boys knitted tops and girl’s
tops. I bought about 10 of each in all sizes.
Kids wear is fabulous with cute knickers and basics all
around $10, adorable swimsuits in pirate and flower designs and plenty of
gorgeous babywear all made of organic cotton with an under $10 price point.
I also lost it in the homewares department seeing the pink
stripey rugs and manchester. I adore pink stripes and can’t get enough.
Target Australia is going to suffer as everything in H&M
is better, well made and cheaper. While you can occasionally find a decent
dress at Target , it is generally over $40, but everything at H&M is
cheaper and more stylish.
Mums are going to love H&M with softer price openings
compared to Zara and better overall selection.
The only problem is the fitting room queues are out the door
and there could be even more staff at checkouts as every line at all six
checkout sections were ten deep.